My colleague and I learned how to utilize social media and other digital content to captivate audiences and keep them engaged! Nine hours is a long time of leaning, so I summed up the best tidbits from the conference, below: 1. Your personal brand encompasses the value you offer your audience.
One of the highlights of the bootcamp was listening to Dorothea Bozicolona-Volpe speak about how to create and utilize your personal brand. I was sure to stay attentive as soon as I found out that Dorothea has strategized for clients like Coca-Cola, CNN, and Ryan Seacrest.... So, what did I learn? "Your personal brand is the perception and emotion maintained by someone other than you. It is what makes you distinctive." Not only does you personal brand make you stick out among others, it is the component that delivers value to your audience. I know what you're thinking though. How do I define my personal brand? You can start by owning your name. Show others who you are by working at and displaying your passions. Strategize who to display your talents to by defining your audience (both offline and online). Listening, learning, and constantly consuming will help you to grow and get better at your craft. You should then take your defined personal brand, along with your talents to create content with context. Value can be defined as content that has relevance to your defined audience. And lastly, have a strategy. Always have a plan for why your are doing something and who you plan to impact. 2. Build a natural relationship with influencers and bloggers. I don't think I am the only one who would agree that social media rules the world nowadays. Businesses are booming because of the ability to display their products and services on Instagram, Snapchat, Facebook, Twitter, and more. By using online influencers to display their products, their brands are spreading quicker than wildfire. To pitch your company to bloggers and influencers for the first time, send an introductory message that includes product images, unique hashtags, short stories, and personal ties to the message receiver (do your research). After you have engaged the influencer, maintain a relationship with them by checking in on them regularly. I do not mean asking them if they want to use your new product every week... I mean actually build a relationship- ask them how they are doing and check up on them! Doing this will keep you and your company on the top of their mind when they're ready to promote new or upcoming products. 3. Strategize for your social media channels. It is SO important to remember that the algorithms of every social media platform are constantly changing. The ways that Instagram, Twitter, and Facebook are built change rapidly, so stay knowledgable about how to use them to your advantage. For Facebook, their live feature, along with paid advertising are currently being favored. Utilize them to be seen more by your current and potential audience. Posting regular videos on Instagram are sure to keep your followers captivated. Also, quality is key on this application. With Twitter, it is important to keep your hashtags strategic. Do your research on the top tags in your area, and use them! For content- Facebook and Twitter are useful to get consumers to click-through to your website. Instagram is not as helpful for this and is more beneficial to inspire people! I hope that I was able to pass along some helpful content from The Food Service Social Media Bootcamp. In the comments below, let me know what you would like to read about next!
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One of my newest endeavors while working as the community relations and development coordinator for Ciccio Restaurant Group is getting to help the company's blog! I am fortunate enough to be able to write most of the posts published to the companies site. Posting frequently to this online journal will give CRG a chance to peel back the curtain on how our Tampa-born business is helping to shape the local food scene and how our brands will grow over the coming years. I invite your to stay tuned to the page as we regularly share exciting content...
Since then, Daily Eats, Green Lemon, The Lodge, Ciccio Cali, Better Byrd and Fresh Kitchen have all been added to CRG’s portfolio of modern and creative dining brands. More recently, some concepts have expanded outside of Tampa and have established themselves in St.Petersburg, Boca Raton, Sarasota, and Brandon.
Although each concept is unique in its offerings, ambiance and service style, all are centered around bringing fresh, chef inspired food to local communities. … so, where are we now? In August of 2016, Ciccio Restaurant Group opened its first non-restaurant concept, CAMP. This one of a kind, boutique fitness studio offers cycle, yoga, and circuit classes under one South Tampa roof. Also, a brand new chicken and donut concept, Better Byrd, which launched in November of 2016, is getting for its second location in Hyde Park Village. CRG’s wildly successful quick service concept, Fresh Kitchen, is working on several new locations, including a store in Orlando. These are just a few things happening within Ciccio Restaurant Group. Be sure to keep up on events and company news on the company's social media pages and website! |
Welcome to my blog! Here, I share posts about my favorite topics, including health, marketing, and lifestyle. My biggest hope is that you are inspired by what you read. Enjoy!
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